Comprehensive industry expertise for your company
We bring skills and expertise gained in small, large, start up, local, global company settings. Our experience covers assets at all stages of development. Our insights will be a key part of our consulting service, shared as best practices and key learnings. We bring commercial perspectives to your research and development projects.
What services do we offer?
We provide assistance from early clinical development through the entire product life cycle, enabling you to maximize the commercial potential of your scientific research results through the successful implementation of our developed strategic measures. You determine the extent of our collaboration. Our service might range from specific deliverables through to complete end-to-end programmes.
Our core competencies cover the following areas:
Commercial Evaluation and Forecasting
Making well-informed decisions is crucial for your company's success. We provide tailored services and tools to support this, including:
Systemic market and competitor analysis
• Potential and competitor analysis as well as identification of target patient groups
Decision-making support
• Trend identification, opportunities, risks, scenario-based business plans, and decision trees
Commercial evaluation of projects, pipelines, or companies
Preparation of finance and business plans, as well as long-term forecasts
Launch Preparation and Positioning
Effective positioning, coupled with a comprehensive and customized catalogue of measures, ensures a well-prepared launch that maximizes the commercial potential of research and development projects. The service we provide are honed from the experience we bring.
Our measures commence at the early stages of clinical development and include the following:
Where are we now? Ensuring a thorough understanding of the current situation
• Compiling an overview of existing diagnostic and therapeutic options as well as the patient journey
• Identifying critical decision points that must be be addressed during the implementation of the marketing and sales strategy
What do you need to address? Ecosystem Mapping
• Developing a comprehensive overview of stakeholders, thought leaders, decision makers, value drivers, and potential distribution channels
How does your asset differentiate? Positioning
• Supporting the creation of a target product profile
• Developing and implementing all necessary actions for successful positioning and differentiation from competitors
How do you need to look? Organizational Setup
• Establishing a marketing and sales organization with interfaces to market access, health economics, and controlling
Commercial Excellence in Marketing und Sales
Having a goal is not enough. Companies fail if they lose sight of their progress. Achieving a successful transformation of your company means you cannot take your eye off the ball. We will put in place progress stages, milestones, to make sure you don't miss anything vital.
We offer comprehensive support with the following services:
Processes
• Definition, development, and implementation of efficient processes along with their prerequisites
Infrastructure
• Identification of prerequisites for a robust system infrastructure
Data and Analytics
• Identification of key performance indicators, additional data, analytics, and related responsibilities
Coaching
• Extensive coaching to facilitate internal skill development and ensure proper documentation
Brand Management
You begin with an asset. You launch a Brand. Your audience is global, regardless of where you launch, thanks to the borderless communication of information. So your messaging and communication must be consistent, wherever your client meets it.
Our expertise at both local and international levels enables the implementation of an effective brand management. This includes:
Segmentation
• Conducting market analyses and ifentifying risks and benefits
• Segmenting the market and impelementing customer measurements
Positioning and Communication
• Developing an understanding of customer benefits
• Creating a patient-oriented communication strategy
Brand Planning
• Developing marketing plans that include comprehensive analyses, a long-term strategy, and derived short- and mid-term measures with performance metrics
Implementation
• Prioritizing, budgeting, and implementing marketing plan measures to optimize commercial success